ELLE - Digital

About the audience

Well-educated people who live primarily in big cities. Fashion-conscious people who think it is important to be well-dressed and attractive. Early adopters. Pay more for quality, stylish design and strong brands. Risk takers who are open to change and new ideas. Care about having a nice home, often looking for inspiration for their home. Careerists with a stressful lifestyle who find the internet makes their lives easier. Empathetic people who give to charity, are environmentally friendly and believe that Sweden should accept refugees. Art and culture enthusiasts.

Age

25–44years

Gender split