ELLE - Print
About the audience
Well-educated people who live primarily in big cities. Fashion-conscious people who think it is important to be well-dressed and attractive. Early adopters. Pay more for quality, stylish design and strong brands. Risk takers who are open to change and new ideas. Care about having a nice home, often looking for inspiration for their home. Careerists with a stressful lifestyle who find the internet makes their lives easier. Empathetic people who give to charity, are environmentally friendly and believe that Sweden should accept refugees. Art and culture enthusiasts.
Age
16–54years
1365+Gender split
- 15%
- Men
- 85%
- Women
Interests
Fashion designHealth careTravelShopping and fashionFashion accessories
Age
Share of the audience · Egen undersökning
- 45-54 years20%
- 16-24 years19%
- 35-44 years19%
- 55-64 years16%
- 25-34 years15%
High spenders (index)
Index · 100 = average · Egen undersökning
- Make-up367
- Beauty treatments316
- Skin care products297
- Hair care products285
- Women's clothing281
Interests (index)
Index · 100 = average · Egen undersökning
- Beauty care292
- Skin care259
- Fashion259
- Hair care248
- Celebrities244
Geografisk fördelning
Share of the audience · Egen undersökning
- Storstad53%
- Övriga47%

