ELLE - Print

About the audience

Well-educated people who live primarily in big cities. Fashion-conscious people who think it is important to be well-dressed and attractive. Early adopters. Pay more for quality, stylish design and strong brands. Risk takers who are open to change and new ideas. Care about having a nice home, often looking for inspiration for their home. Careerists with a stressful lifestyle who find the internet makes their lives easier. Empathetic people who give to charity, are environmentally friendly and believe that Sweden should accept refugees. Art and culture enthusiasts.

Age

16–54years

1365+

Gender split

15%
Men
85%
Women

Interests

Fashion designHealth careTravelShopping and fashionFashion accessories

Age

Share of the audience · Egen undersökning

  • 45-54 years20%
  • 16-24 years19%
  • 35-44 years19%
  • 55-64 years16%
  • 25-34 years15%

High spenders (index)

Index · 100 = average · Egen undersökning

  • Make-up367
  • Beauty treatments316
  • Skin care products297
  • Hair care products285
  • Women's clothing281

Interests (index)

Index · 100 = average · Egen undersökning

  • Beauty care292
  • Skin care259
  • Fashion259
  • Hair care248
  • Celebrities244

Geografisk fördelning

Share of the audience · Egen undersökning

  • Storstad53%
  • Övriga47%